November 12, 2024 - Dr. Jehan Echavez, Vice President for Advocacy, presented the fourth session entitled: "Membership Development: The Core of the Organization" as part of the Adopt-A-Chamber Program. The session focused on strategies to strengthen and grow the Chamber’s membership base, recognizing that active and engaged members are essential for the Chamber’s success. She discussed the key elements of membership development, from recruitment to continuous engagement, and emphasized the importance of clear communication and incentives to keep members involved.